How to use AI as your PM superpower?
I see two distinct types of AI PMs: the ones integrating AI into their workflow, and the ones shipping AI features. Last year I wrote about choosing between these paths. Today I want to talk about the first group - the PMs who want to use AI as their superpower by integrating with the right products for their job, without needing to understand transformers or training data.
Here are 7 high-leverage plays to turn AI from buzzword to business impact:
1. Prioritization
Old way: Gut feel, HiPPOs, wishlists
With AI: Prioritize based on real usage, friction points, and trends using AI
Let AI find patterns in support tickets + usage logs. Prioritize what hurts most.
2. Efficiency
Old way: Chasing bugs and sprint updates
With AI: Use AI to predict blockers, automate workflows, and reclaim PM time
Train models on past sprints to forecast delivery risks.
3. Customer Experience
Old way: One-size-fits-all
With AI: Use AI to adapt to users’ behavior in real-time to provide context-aware personalization
Personalization that feels like magic not marketing.
4. Market Intelligence
Old way: Quarterly research
With AI: AI agents monitor your competitors daily
Track forums, changelogs, and API docs with AI to spot trends fast.
5. Security
Old way: Rules, alerts, and reacting late
With AI: Use AI to detect pattern-based anomaly detection and smarter UX to escalate
Anomaly detection that learns what “normal” looks like.
6. Decision-Making
Old way: A/B test fatigue
With AI: AI runs multivariate tests and finds edge-case winners
Use predictions as inputs but you still make the call.
7. Scale
Old way: Painful infrastructure upgrades and slow localization
With AI: AI predicts demand and helps you go global faster
AI-powered translations + smart load balancing = smooth scale.
Bottom line:
AI is your superpower but only if you use it on purpose.
✅ Focus on problems
✅ Build with context
✅ Keep it human
The best PMs won’t be replaced by AI.
They’ll be the ones who know how to wield it.